In a world of instant gratification, instant win games are the darlings of the promotions industry

When consumers don’t have to wait weeks or months to find out if they’ve won something, they are much more likely to participate. The call to take IMMEDIATE action makes instant win games the clear choice for marketers who want to excite millions.

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What do you need to know when running an international sweepstakes?

Have you ever wanted to run a sweepstakes and include your international consumers as well as those in the US? Well, you can, but you have to be aware of a few things…

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